Do you want to be more successful? Then you need to get more grit. Years of research by Dr. Angela Duckworth shows that grit is a better predictor of long-term success than IQ or talent. Paul Wo... View More

UAA mail is at the heart of many long-term operational issues, such as rising print and postage costs, difficult cash flow management, poor customer service, and missed sales opportunities. And... View More

In my opinion, customer experience is the number one area where print and mail operations need to focus in 2017. If you help your clients deliver an improved customer experience, you will almost... View More

Back in the July/August 2012 issue of Mailing Systems Technology, I had written an article comparing the differences between mailing systems (postage meters) and PC Postage. Despite almost five... View More

Having two children who fall into the millennial generation, I have been forced to understand the phenomenon known as social media. Why do I label it a phenomenon, you may ask? Well, to me texti... View More

At the end of 2015, I wrote an article that was an attempt to help the postal industry plan for what would be in store for 2016. One year later, I am attempting the same feat as I look into a ve... View More

I’ve been in the direct mail industry for nearly 20 years. And I can count on one hand -- okay, one finger -- how many times postage rates have gone down in the last two decades. They usually... View More

Big Data can be a scary proposition for seasoned professionals in the customer communications business. It sounds like something that requires a PhD to figure out. What analysts refer to as Big... View More

According to a recent McKinsey report, “automation can enable businesses to improve performance by reducing errors and improving quality and speed, and in some cases achieving outcomes that go... View More

In our annual holiday greeting video, I spoke to our customers and partners about how 2016 was a year of investments. Naturally, when people hear the word “investment,” they think large capi

It’s easy to forget how much a damaged piece of mail can cost a business producing transactional mail. Time, resources and trust are all affected every time a pair of hands touches a sin... View More

Big data gets a lot of press, as it should. How organizations acquire and use data affects how they manage customer communications across all channels. Most of the articles about Big Data, howev... View More

When we talk about mail piece design with clients, it’s usually in the context of driving response. Successful direct marketers balance the cost of various aspects of mail piece design with th... View More

The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Exp

The reasons for unsatisfactory throughput numbers are as varied as the document operations experiencing them. Every shop is different and so are the remedies, but they aren’t always easy to... View More

In my last column, I talked about how to effectively deal with end of year shipping demands. Office shippers may not have huge holiday sending output, but the massive volume carriers face impact... View More

What a year 2016 was for the mail industry! The ever-growing increase of digital communications (and its impact on physical mail), the adoption of more and more shipping duties among mailers, compliance... View More

The time is now for mail tracking and reporting. The USPS wants to shake its long-standing image as a “black hole” where mail gets lost and cannot be seen until it shows up in the delivery... View More

Postal rates are supposed to be tied to the Consumer Price Index (CPI), which today is running at one to two percent. Although the overall increase may be in this range, we found that certain ra... View More

Nearly all organizations create informational content. Content marketing experts define informational content as material that has value on its own. No one has to buy a product or sign up for an... View More