Direct mail has been a staple of marketing strategy for decades, consistently delivering strong response rates and ROI. Yet, in a world dominated by digital advertising, many marketers hesitat... View More
Every day we hear stories about the USPS. Whether it is about the Postmaster General resigning, $9.5B annual losses, rate increases, DOGE, or even talks about privatization; it all sounds like... View More
In a May 30 filing with the Postal Regulatory Commission, the Postal Service announced changes to its service measurement process. As stated in the filing: “In this filing, the Postal Servi... View More
Today’s marketers face constant pressure to deliver results. In a world where consumers are inundated with messages, simply having something to say is not enough. What truly sets you apart i... View More
Extended Producer Responsibility (EPR) is an environmental policy approach that intends to hold brand owners, licensees, importers, and distributors accountable for the entire lifecycle of the... View More
WASHINGTON — The U.S. Postal Service filed notice today with the Postal Regulatory Commission (PRC) regarding a temporary price change for some package services for the 2025 peak holiday sea... View More
At this year’s National Postal Forum, the panel “Ideas and Innovations to Elevate Your Envelope” sparked fresh thinking on how envelopes can do more than carry mail — they can... View More
This popular event will again take place this year on Thursday, October 23, and provides an immersion into print technology and education to those studying print and graphic arts PHILADELPHIA... View More
Right now, US-based businesses are facing increasing challenges when it comes to sourcing and implementing hardware solutions. A big factor driving this shift is the rising impact of tariffs... View More
WASHINGTON — The U.S. Postal Service Board of Governors will meet Thursday, Aug. 7, in an open session at Postal Service headquarters, 475 L’Enfant Plaza SW, in Washington, DC. The public
Print/mail service providers love big accounts. Clients that consistently send them high volumes of work are frequently the backbone of the business. The stability that comes with multi-year c... View More
Sadly, we have an epidemic of “bad bosses” in our country. The American Psychological Association (APA) conducted a survey revealing that 75% of employees report their boss as th... View More
We may think of the mailing industry as a steady, dependable business but mail is always changing-especially now. Print and mail service providers need to adapt as the mailing world evolves. Expect so
Many marketers assume direct mail is losing relevance, but the data tells a different story. A staggering 68% of Gen Z consumers find direct mail more important today than three years ago. This shift... View More
Portland, Oregon] — [July 18, 2025] As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consu... View More
ST. PAUL, MINNESOTA – July 15, 2025 – Printware has officially released iJetColorFlow™ 2.0 on July 4th, Inkjet Freedom Day, for all its HP® inkjet products. This latest Digital... View More
Author’s note: This article was written just a few hours before PMG DeJoy announced his immediate departure. Though he and his perspective may be gone, the issues he raised remain, as does DOGE and... View More
Chemistry Platform Powers Multi-Facility IWCO Print & Mail Operations and HIPAA-Compliant Workflow Automation SAN DIEGO, CA – June 9, 2025 – Solimar Systems, Inc., a leading developer... View More
Many business owners striving to adopt eco-friendly practices have begun to view direct mail and other responsible paper use with skepticism based on false information and “greenwashing.”
Direct mail isn’t just surviving — it’s thriving. In 2025, the savviest marketers are proving that with the right strategy, this channel remains a powerhouse for driving ROI. Amid... View More
