Optimize Your Mailings and Mailing Operation
Proving Direct Mail Attribution: Fact or Fiction?
May 15 2019
Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how
Top 5 Resolutions for Direct Marketers in 2019
Dec. 19 2018
As 2019 quickly approaches, we all need to take some time and start creating those lists of goals, changes, and resolutions for the new year. This is also the perfect time for annual marketing s
Rinse and Repeat: Your Key to Any Direct Marketing Success
Sept. 19 2018
The foundation of all successful marketing is repetition, a concept that all marketers know but very few understand. As we round the bend towards 2019, new ways to market are as common as diet fads. O
Bridging the Divide: Reach the Recipient Digitally Using Only a Mailing Address
Aug. 15 2018
Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is
Direct Mail and Digital Marketing…. All the Ways I Love Thee!
July 4 2018
Synergistic marketing both in the physical world and digital world are going to soon be as necessary as having a website and a social media presence. Today, a business wouldn’t be considered legitim
Quantify Your Direct Mail Response Rates Using Mail Tracking
May 8 2018
This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember
Direct Mail: Innovative Technology for the Next Generation
Feb. 7 2018
Born after 1995, Generation Z will account for about 40% of all consumers by 2020. The challenge? A Gen-Zer’s attention is difficult to obtain as an advertiser. They're known for using up to five...
Informed Delivery — Snail Mail Meets Immediacy and Online Accessibility
Sept. 12 2017
The United States Postal Service revealed that between 2010 and 2014, it experienced a loss of 15.5 billion pieces in total mail volume. Are you wondering why nowadays people seem to choose onl
Direct Mail Gets Social: Can 1.65 Billion People Be Wrong?
Aug. 4 2017
The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved r
Direct Mail Is Far From Dead
May 3 2017
Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi