May 7 2021
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your cust
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May 5 2021
There was a commercial for Toyota that aired several years ago that had the tag line, “You asked for it, you got it.” In this case, given that the Postal Service finally issued its 10-year
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May 4 2021
Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces s... View More
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May 3 2021
Like many around the globe, the print production and digital delivery industries continue to feel the winds of change in 2021. For those running printing environments — also called print sho... View More
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May 3 2021
I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility to their mail spends across the enterpr... View More
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April 27 2021
If you think there is plenty of time before the mandatory Seamless Acceptance deadlines, think again. Back in June 2020, the United States Postal Service (USPS) activated all Detached Mail Un... View More
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April 22 2021
Back in 2014, the Postal Service was developing something called Real Mail Notification as part of its continuing effort to keep hard-copy mail relevant in an increasingly electronic world. A... View More
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April 20 2021
I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co
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April 14 2021
When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More
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April 11 2021
Checklists work. That’s why pilots use checklists. That’s why doctors use checklists. That’s why successful people use checklists. Several years ago, I wrote an article for Mailing... View More
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April 7 2021
When it comes to industry disruptors, there have been quite a few during the 21st century. Uber and Lyft disrupted the public transportation industry. Airbnb disrupted the hotel and lodging in... View More
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April 6 2021
What if there was a customer communication technology that guaranteed consistent formatting and presentation of your documents, regardless of the devices owned by your customers? Screen size w... View More
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April 5 2021
Of all the ways our industry has evolved, one of the more challenging changes is the prevalence of the request for proposal, or RFP. While providing pricing to clients has been around just ab... View More
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March 29 2021
HIGHLIGHTS OF THE ‘DELIVERING FOR AMERICA’ PLAN Preserves affordable, six-day mail and expands seven-day package delivery Generates $24 billion in net revenue in part from enhanced packag
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March 24 2021
Over the past few months, and especially over the recent holiday season, there were many occasions on which a postal customer – a representative of a commercial mailer, a mailer’s client
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March 19 2021
Self-development expert Brian Tracy suggests, “Your greatest resource is your time.” This same concept was articulated by another respected expert, Jim Rohn, who wrote, “Time is more... View More
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March 15 2021
For the Postal Service, it was one that will not be remembered fondly. The pandemic impacted USPS employees, severely suppressed the mailing activity of many businesses, and drove an unforesee... View More
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March 11 2021
We’ve just wrapped up a year during which overall printing industry revenues have dropped significantly (at least 10%; likely much more). Concurrently, printing industry employment has dropp... View More
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March 8 2021
Despite being deemed an “essential business,” USPS mail volume was hit hard early in 2020 due to the COVID-19 pandemic. In early February 2020, the United States began to hear about a new
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March 3 2021
Delays in mail delivery and no visibility into the status of those mail pieces caused an increased number of customer inquiries and complaints in the months before and even now after the holid... View More

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