crumpled paper
March 18 2019
Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause po... View More
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March 15 2019
Websites are still important marketing tools, so have you looked at yours recently? An unscientific audit of random print/mail service provider websites by this author revealed plenty of improvement o
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March 13 2019
Exponential growth in parcel shipping has packages pouring into overwhelmed mail centers, with staff short on time and space trying to find ways to cope. Manual logging of these deliveries in the mail
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March 11 2019
Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their cust
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March 5 2019
“If the US were to withdraw from the UPU, it would lose access to global processing and coding systems that make international mail possible, and it would have to negotiate bilateral postal agreements
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March 4 2019
It seems most of the emphasis in customer experience these days is on websites, social media, online shopping, and internet customer portals. Those all play important parts in the overall custom... View More
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March 4 2019
Will you need to add employees to your operation this year? As industry veterans start to “age out” and retire, many document operations executives face the challenge of replacing experience
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March 1 2019
Digital advertising is on the rise. However, many people still understand and remember things that they see and read on paper better. When a touch is used in reading, the brain’s level of enga... View More
colored clouds
Feb. 26 2019
The Mailer Scorecard has become an important tool for mail service providers (MSPs) to understand any quality issues the Postal Service is finding with the mail prepared for clients. As early us... View More
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Feb. 22 2019
The ability to execute — to implement and carry out our plans — is the key ingredient in the recipe of success for us and our teams. The ability to execute well provides a competitive advantage... View More
chameleon
Feb. 18 2019
The past year was an exciting one for the mailing industry. Although I do not have a crystal ball, it is always exciting to share some thoughts about what could happen in our industry throughout 2019... View More
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Feb. 15 2019
Now that we have survived the busy mid-term elections, the holiday peak mailing season, and 2019 has officially arrived, it is time to focus on some resolutions for success. First, com... View More
colored light bulb
Feb. 13 2019
Do you know when the third brake light became standard equipment on cars, or even why a third brake light was added? Prior to the implementation of the third brake light, people were placed in s... View More
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Feb. 7 2019
We know, we know. We’re covering the USPS upcoming promotions quite a bit in this issue. What can we say? They’re great opportunities for mailers to save some money on postage, so we want our... View More
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Feb. 1 2019
On December 4, 2018, the US Treasury Department issued its much-anticipated report from the President’s Task Force on the United States Postal Service. The report, titled United States Postal Servic
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Jan. 26 2019
Great news for marketers and mailers! The United States Postal Service (USPS) is once again offering mailing incentive/promotion programs for 2019. Both the USPS and the mailing industry are ver... View More
Jan. 25 2019
We are excited to announce that we have just formed a partnership with SimpleCertifiedMail.com, a leader in modern Certified Mail® solutions. Together, we have launched a new, first-in-class... View More
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Jan. 25 2019
Data mining sounds geeky and complicated, but document service providers can use information extracted from their clients’ print image files to improve messaging, lower costs, or make document... View More
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Jan. 23 2019
As we head into the new year, many mailers may be wondering how they can quickly and easily save money on postage costs in 2019. While there are many factors, we narrowed it down to a few best practic
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Jan. 18 2019
Earlier this fall, the news was full of reports regarding disasters impacting thousands of people here in the United States. Hurricanes, tropical storms, and the many fires devouring acres of land in... View More

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