GettyImages-933911936
Sept. 20 2019
In an industry alert released on September 18, the United States Postal Service announced that it would be applying a network patch to their servers. This patch would affect the users of the Business... View More
GettyImages-1024708562
Sept. 19 2019
While print-related conferences happen year-round, the prime show season for print service providers is right around the corner. As you rush to register for PRINT 19 and PRINTING United... View More
GettyImages-530919180
Sept. 19 2019
Markets constantly change. That means businesses need to be constantly adapting to new trends, competitors, and environments. That adaptation also means making decisions. Historically, calculating the
GettyImages-495617826
Sept. 17 2019
As touted, the Postal Service has created their own omnichannel tool for mail with the development of the Informed Delivery platform. From all accounts, the Informed Delivery (ID) program, whi... View More
GettyImages-896045854
Sept. 13 2019
Companies in the printing and mailing business have a problem. To potential clients, organizations like these all look the same. Customers expect anyone they entrust with their transactional... View More
colored light bulb
Sept. 10 2019
A commonly asked question by businesses of all sizes is: Does direct mail marketing really work? Online marketing has dominated the world and has, to some extent, replaced traditional forms of adverti
GettyImages-157590947
Sept. 10 2019
Over the last couple of years, analysts and vendors have written much about workflow systems. Software vendors refer to these solutions as dashboards or integration platforms. This is software... View More
GettyImages-489244064
Sept. 8 2019
I remember when I first started to learn the basics of mail and, later, about the advantages of transporting mail pieces for entry at destinations closer to where the mail pieces would be delivered in
QuestionMarks
Sept. 3 2019
Seamless Acceptance is designed to streamline the verification, acceptance, payment, and induction of mail. This program has benefits for both mailers and the USPS. Many mailers have adopted S... View More
GettyImages-614209240
Sept. 1 2019
Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social... View More
GettyImages-940061852
Aug. 29 2019
Direct mail works. It’s always worked. The latest Data & Marketing Association (DMA) report mentions up to a nine percent response rate depending on to whom you are mailing. Di... View More
GettyImages-927720230
Aug. 27 2019
Informed Visibility (IV) was launched in early 2018 to provide near real-time reporting data within the mail stream for both the Postal Service and the mailing industry. The Postal Service’s... View More
buzz
Aug. 15 2019
I’ve been attending industry events and conferences lately, covering various aspects of the document industry, including transactional print, commercial print, and mailing. While the... View More
GettyImages-501679860
Aug. 12 2019
During Postmaster General Megan J. Brennan’s keynote address at this year’s National Postal Forum (NPF), she spoke about digital’s potential and the Postal Service’s commitment... View More
artsy brain
Aug. 2 2019
Inkjet is a mature technology that began as a solution to mark cartons, add addressing information to marketing mail, and spray variable data on to offset print. In the early days, the print qua... View More
GettyImages-515230244
July 26 2019
Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your... View More
16
July 24 2019
We have all heard that people decide to open a mail piece in less than two seconds. So, how do you ensure your envelope is opened while qualifying as an automation-compatible mail piece? Try goi... View More
GettyImages-647358008
July 22 2019
Despite the rise of digital marketing, there’s still no substitute for a deftly executed marketing mail campaign. Especially when you consider that marketing mail typically generates a response rate
QuestionMarks
July 15 2019
After months of silence on questions related to the potential US withdrawal from the Universal Postal Union (UPU), the USPS finally provided some information at the MTAC Membership Assembly on... View More
GettyImages-917229350
July 8 2019
Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look a... View More

Follow