Optimize Your Mailings and Mailing Operation
President, Print/Mail Consultants
You’re Not in the Document Business Anymore
Feb. 16 2021
"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W
Make No Mistake, Mail IS a Critical Part of the Customer Journey
Feb. 2 2021
Companies are focusing on customer experience and the customer journey, and more of them are working on creating a single customer view, but their efforts don't always include mailed communic
COVID and the Document Industry Talent Drain
Jan. 11 2021
The coronavirus has made a mess of the employment landscape, but companies in the print and mail industry can’t afford to sit around and wait for things to get back to normal. No one knows h
Should Mail Operations Offer Data Enhancement?
Dec. 18 2020
Data enhancement means adding value to data you'll be using to produce and mail documents processed through your print and mail center. In most shops, data enhancement ends with correcting po
Stop Looking for (just) Postage Savings
Nov. 2 2020
Lowering the cost to produce and mail transactional customer communications has always been a focus for in-plant and outsource print/mail service providers. Finding ways to reduce postage and
Print/Mail Service Providers: How to Promote Your Business
Oct. 12 2020
I’m a big believer in content marketing — the practice of attracting leads and nurturing them from introduction through purchase by creating and distributing informational content composed
What Makes You So Different?
Oct. 5 2020
Customers view print and mail service providers as interchangeable. When they do that, the only distinguishing factor from the customer point of view is price, which means outsource service pr
Print/Mail Service Providers: What’s Your Pitch?
Sept. 25 2020
For decades, companies have struggled with the best way to create and distribute business documents. Should they print, mail, and distribute digital communications themselves or outsource the
Mail Professionals Are Essential Too
Aug. 3 2020
When was the last time your mail center employees got recognized for their efforts that enable cash flow, support customer retention, or attract new customers to the business? This group of de
Direct Mail and Document Integrity
July 27 2020
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door
Mailing Mistakes? No Excuses!
July 10 2020
Mistakes have always been part of the game when high volumes of paper are imaged, moved, folded, and inserted. Back in my days in the service bureau industry, we had unintelligent inserters an
6 Ways to Disrupt a Document Production Workflow
June 29 2020
Document production workflows can be fragile things. The process of creating printed documents from data acquisition to depositing mail at the post office is frequently a series of complex unc
Window Envelopes vs. Closed Face
May 11 2020
During my service bureau career, I was involved in the production of transactional documents like bills, notices, and statements. We inserted every document into a window envelope. We had a wa
Did the Pandemic Kill a Mail Renaissance?
May 4 2020
Some marketers were showing signs of renewed interest in physical mail as an effective way to make an impression and stand out from the crowd. And then… well, you know what happened when the
Do You Have to Be Perfect All the Time?
April 15 2020
By nature, I'm a perfectionist. I'll work on an article or a document layout until I'm satisfied I can't make it any better. I've spent hours searching for just the right illustrations to
A Data Breach May Not Be Your Biggest Problem
March 27 2020
Everyone dreads a data breach. We constantly hear about companies who have fallen victim to ransomware, phishing, and data theft. No one is immune, not even companies who print and mail docume
Remaining Relevant in Digital Times
March 13 2020
Mail has a reputation issue, and part of it is generational. Although mail is effective and accepted among all groups, the relationship between people and their mail varies among the generations. Prin
What Can You Do to Make Mail Better?
Feb. 19 2020
The mail center is at the tail end of a long process that starts with a communication strategy and ends with a pile of print to be finished and mailed. By the time mail center managers see the
Many Unhappy Returns
Feb. 12 2020
Sometime this month take a stroll through the back of your mail center. Somewhere stashed out of sight you might notice stacks of mail trays filled with returned mail. It’s a condition I obs
Is Postal Banking the Answer?
Feb. 10 2020
The Postal Service’s financial woes are well known. The problems are complex, but some say postal banking could be a new revenue stream that helps the USPS out of its money problems