Optimize Your Mailings and Mailing Operation
Kathleen J. Siviter
Kathleen J. Siviter
Weathering the Storm: What Lies Ahead for the Mail Industry?
Oct. 20 2021
I’ve worked in the mailing industry for four decades now (hard to believe, and yes, I started as a baby!). During that time, I’ve seen our industry go through many changes — many Postmas
Election & Political Mail – a World of Opportunity for 2020 and Beyond
Oct. 2 2020
With all the press right now on Vote by Mail and the upcoming presidential election, it would be impossible for folks not to be aware that election mail can bring both challenge and opportunit
Can Innovative and Holistic Leadership Help the USPS Weather the Storm?
June 10 2020
For an already financially challenged United States Postal Service, the COVID-19 pandemic is dealing a heavy blow — one that calls for both short-term and long-term holistic leadership. By the USPS�
Are Significant Price Increases and Other Changes on the Horizon?
Feb. 26 2020
The Postal Regulatory Commission (PRC) on December 5, 2019, issued its long-awaited next step on its statutorily mandated “10-year” review of the Postal Service’s rate system. A Look...
2020: The Future Is the New Now
Dec. 16 2019
For decades, 2020 has been a time marker used for futuristic changes, the rise of technology, human advancement, and more. In 1997, Wired magazine picked 2020 as the year when “humans arrive
The Journey of Many “Miles” Begins with One Step
June 24 2019
In the words of Chinese philosopher Lao Tzu, “The journey of a thousand miles begins with one step.” There is one significant first step that those involved with shaping the vision of the...
A Look at an Industry Built on Workshare
June 25 2018
It was July 6, 1976. “Silly Love Songs,” and “Afternoon Delight” topped the music charts. Gerald Ford was President. The first class of women was inducted at the U.S. Naval Academy...
PRC 10-Year Review Finds USPS Rate System Not Working -- Changes Proposed
Dec. 18 2017
The Postal Regulatory Commission (PRC) has now concluded the first phase of its statutorily mandated 10-year review of the USPS CPI-cap rate system put in place in 2006 after the passage of the
Breaking Down the Walls in the Mail Industry
Dec. 13 2017
There are numerous walls that have been built up between the mailing industry and other businesses, and we need to work harder to break them down. These walls are having a negative impact on the
What Does the USPS Need to Succeed? A Board of Governors, for Starters…
Nov. 21 2017
The U.S. Postal Service (USPS) is a $69.5 billion revenue enterprise as of the end of its Fiscal Year 2017. It has over 31,000 retail offices, one of the largest civilian vehicle fleets with ove
The 10-Year Review of the USPS Rate System Is Upon Us
May 24 2017
Late 2016 marked the tenth year since the current set of laws governing the U.S. Postal Service were enacted. The Postal Accountability and Enhancement Act (PAEA) was passed into law in December
The Mailbox Monopoly Conundrum
March 21 2017
I recently had the interesting experience of helping to organize a one-day event sponsored by PostalVision 2020, which brought together members of our postal ecosystem to talk about the USPS’ mailbo
I'm Not Dead Yet: Transactional Mail Is Still Alive and Kicking
April 19 2016
Fans will quickly recognize the “I’m not dead yet” quote from the famous comedy scene in Monty Python and the Holy Grail, and — unlikely though it may seem — there is a connection...
How “B2Me” is Re-Shaping our Industry
Jan. 6 2016
Today's consumers are making demands on businesses like never before. Demands that businesses understand their needs and desires, message/market to them in their preferred manner, provide them with f