The Postal Regulatory Commission (PRC) on December 5, 2019, issued its long-awaited next step on its statutorily mandated “10-year” review of the Postal Service’s rate system. A Look... View More

The United States Postal Service (USPS) has announced the incentive/promotion programs for 2020. These promotion programs began in 2011 with the first QR barcode incentive and have continued w... View More

The mail center is at the tail end of a long process that starts with a communication strategy and ends with a pile of print to be finished and mailed. By the time mail center managers see the... View More

When it comes to successful customer communication, your two biggest assets as a mailer are your customers’ data and fast delivery. After all, if your mail piece can’t reach, or is slow to... View More

Direct mail works. It’s always worked. The latest Data & Marketing Association (DMA) report mentions up to a nine percent response rate depending on to whom you are mailing. Di... View More

Consumer identity data, that information you use to segment offers, personalize communications, track marketing effectiveness, and boost conversions, is probably in a sad state. Consumer data... View More

Sometime this month take a stroll through the back of your mail center. Somewhere stashed out of sight you might notice stacks of mail trays filled with returned mail. It’s a condition I obs... View More

The Postal Service’s financial woes are well known. The problems are complex, but some say postal banking could be a new revenue stream that helps the USPS out of its money problems... View More

We’ve all heard by now the saying that print is dead and electronic media is making all print methods obsolete, including direct mail communications. However, we can see now that instead, pr... View More

Every year, it's an interesting exercise to look back and see which of our current articles most grabbed our readers' attention. So, once again, we decided to share the top 10 articles on our websit... View More

For the past 20 years, I have been creating comparison charts that go over the changes in rates in order to show our clients how it will affect budgets. It’s important to understand that whe... View More

In part two of our annual survey, we explore our readers' views of the USPS and its service performance, how they envision the future of mail, and more... View More

A successful operation is built around people, process, and technology. In print and mail operations, the equipment used to process inbound and outbound documents is becoming faster, more accu... View More

On August 13, the United States Postal Service (USPS) filed a notice with the Postal Regulatory Commission (PRC) of its intent to test-market a new product called Plus One. This is an experime... View More

What is the single biggest factor in the long-term success of an organization or team? Although there are many factors that are important to a team’s success, there is one that rises to the top.... View More

Mailing technology constantly evolves as new features and functions are introduced to the equipment used to scan, process, insert, meter, and lodge mail pieces as they enter the mail stream. I... View More

Enterprise output management systems (EOMS) are the backbone of print production and are critical for streamlining operations, improving print productivity, tracking communications at the piec... View More

Recently, we were asked how long it is necessary to retain data. This, of course, begged the question, what data? The answer in all cases is: all the files that would be needed to recreate all... View More

The headline in USA Today blared, “2019 on track to be worst year ever for data breaches.” There were more than 3,800 breaches reported in the first half of the year, a 52% increase from... View More

While not labeled as the “Greatest Generation,” Millennials are certainly a demographic group that is top of mind for any astute direct marketer. But what do we know about this demographic