Kurt Ruppel

Marketing Services Manager, IWCO Direct
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July 26 2019
Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your
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Feb. 26 2019
The Mailer Scorecard has become an important tool for mail service providers (MSPs) to understand any quality issues the Postal Service is finding with the mail prepared for clients. As early us
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March 21 2018
As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services
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Feb. 19 2018
Over the past several years, the United States Postal Service (USPS) has introduced a number of technologies to streamline mail entry. These tools provide obvious advantages for the USPS in term
envelopes
July 31 2017
Direct mail remains a popular and valuable marketing channel, especially when it’s part of a well-coordinated multi-channel campaign. Marketers have broad options when designing their direct m
envelope
Feb. 6 2017
When we talk about mail piece design with clients, it’s usually in the context of driving response. Successful direct marketers balance the cost of various aspects of mail piece design with th
June 22 2014
By Kurt Ruppel, Marketing Services Manager, IWCO Direct

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