Optimize Your Mailings and Mailing Operation
Is It Really the "Business Model"?
Aug. 18 2023
In late April, the mainstream media gave Postmaster General Louis DeJoy another opportunity to promote his opinion of what’s wrong with the Postal Service and how his Plan would be its salva
The USPS: Ignoring the Signs?
May 24 2023
There are many human qualities that can be seen in two ways, depending on whether the observer believes them to be positive or negative. For example, someone who perseveres is praised by supp
The "Pivotal Year"
May 16 2023
As 2022 came to a close, Postmaster General Louis DeJoy was interviewed by Government Executive to get his opinions about progress in implementing his 10-year Plan. For DeJoy, 2023 is the “
An Omen of Things to Come
March 2 2023
When the comments of an organization’s top executive to its board of directors are published in a press release after they’ve met, it’s likely that such a statement is less intended...
USPS Service Performance: Truth or Perception?
Dec. 7 2022
It’s likely that most individuals, given the right to do so, not only could provide a self-evaluation but would do so in a way that emphasizes positive points and minimizes any that are le
Lifting the Veil Over Network Redesign
Oct. 10 2022
Ever since the issuance of Postmaster General Louis DeJoy’s 10-year plan, the commercial mailing community has been hoping to learn of his blueprint for making the Postal Service’s infrast
The Non-Trickle-Down Effect
Aug. 23 2022
Back in the 1980s, particularly during the Reagan administration, an often-heard phrase was “trickle-down economics.” This is another term for supply-side economic policies, which generall
Questions About the Test
May 23 2022
Last September, without fanfare, the Postal Service began testing what was styled as a check-cashing service under which customers could purchase gift cards and pay for them with a business or
Still Obligated After All These Years
May 4 2022
Apologies to Paul Simon for borrowing his song title, but it seems to fit our favorite federal agency. Just as Simon had moved from nostalgia into colder emotions, the Postal Service has evolv
USPS Service Standards: Your Experience May Vary
March 28 2022
The next time you encounter a car ad, or one for an investment or dietary supplement, somewhere in the fine print will be a clarification that what’s shown may not be representative of a typ
Looking Back, Looking Ahead: The Happenings of the Mail Industry
Feb. 28 2022
An annual February ritual is the use of a ground-dwelling rodent to forecast the chances for an end to winter weather. Looking ahead and hoping for an improvement – to the weather or any other condi
Back to the Future: What Does 2022 Hold for the Mail Industry?
Dec. 6 2021
Late in every year, it’s inevitable that people ask about the outlook for the following year. To answer any such forward-looking question, though, it’s always necessary to behind us and...
The USPS Price Increase: Bad News for Mail Producers
June 13 2021
That the Postal Service is seeking higher rates – significantly higher rates – is no longer breaking news. Nonetheless, some of what lies behind
The USPS 10-Year Plan: Analyzing the Details
May 28 2021
There was a commercial for Toyota that aired several years ago that had the tag line, “You asked for it, you got it.” In this case, given that the Postal Service finally issued its 10-year
Informed Delivery: The Numbers Tell the Story
April 22 2021
Back in 2014, the Postal Service was developing something called Real Mail Notification as part of its continuing effort to keep hard-copy mail relevant in an increasingly electronic world. A
When It Comes to USPS Issues, the Right Audiences Need to Get the Message
March 24 2021
Over the past few months, and especially over the recent holiday season, there were many occasions on which a postal customer – a representative of a commercial mailer, a mailer’s client
Ballot Bedlam: A Look at the USPS’s Role in One of the Most Contentious Elections in US History
March 15 2021
For the Postal Service, it was one that will not be remembered fondly. The pandemic impacted USPS employees, severely suppressed the mailing activity of many businesses, and drove an unforesee
Analysis: Parsing the Causes for a Historic Service Collapse
Feb. 5 2021
Usually, after the busy fall mailing season and the holiday rush, things return to normal for the Postal Service and its commercial mailing customers. As everyone knows, however, the cur
USPS Current Events: Separating Fact from Fiction
Sept. 1 2020
In today’s political climate, all of us see a constant flow of news that, depending on the outlet, is colored by the opinions of the presenter. While people can argue over “fake news,”...
Do USPS Promotions Work?
May 13 2020
It’s common in the retail world for a store to have a special promotion – signage, advertising, and reduced prices – to build sales of a given product or to drive more customers into...