GettyImages-183961436
Sept. 7 2023
Poor data quality is a problem many organizations face, but few will acknowledge. However, this head-in-the-sand attitude only allows data issues to grow and become increasingly complex as mor
GettyImages-1394513236
June 21 2023
Businesses aim to connect with customers on a personal level to improve sales, retain more customers, acquire referrals, and achieve higher customer satisfaction scores. Making messaging more
GettyImages-687203448
April 15 2022
The customer experience, or CX, is one of the hottest topics in business, especially among marketing practitioners. Behavior and demographic data define who the customer is and how they have interacte
GettyImages-1181453377
July 6 2020
You might think matching and duplicate data detection is a straightforward exercise, and many times, it is. Want to see if a data file contains duplicate account numbers? That’s easy. A middle-schoo
GettyImages-861132240
March 24 2020
Duplicate data is a big concern for most organizations. Everyone has duplicate or contradictory data in their databases stemming from unconnected departments, mergers, and acquisitions. As companies a
GettyImages-494978188
Feb. 14 2020
Consumer identity data, that information you use to segment offers, personalize communications, track marketing effectiveness, and boost conversions, is probably in a sad state. Consumer data

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