Consumer identity data, that information you use to segment offers, personalize communications, track marketing effectiveness, and boost conversions, is probably in a sad state. Consumer data... View More

We’ve all heard by now the saying that print is dead and electronic media is making all print methods obsolete, including direct mail communications. However, we can see now that instead, pr... View More

While not labeled as the “Greatest Generation,” Millennials are certainly a demographic group that is top of mind for any astute direct marketer. But what do we know about this demographic

A commonly asked question by businesses of all sizes is: Does direct mail marketing really work? Online marketing has dominated the world and has, to some extent, replaced traditional forms of adverti

I’ve been attending industry events and conferences lately, covering various aspects of the document industry, including transactional print, commercial print, and mailing. While the... View More

Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how... View More

We know, we know. We’re covering the USPS upcoming promotions quite a bit in this issue. What can we say? They’re great opportunities for mailers to save some money on postage, so we want our... View More

Data mining sounds geeky and complicated, but document service providers can use information extracted from their clients’ print image files to improve messaging, lower costs, or make document... View More

Direct mail has certainly changed since its inception. Before, the sole purpose seemed to be to catch your attention so the mail piece could relay some information. Today, that’s still the ult... View More

As 2019 quickly approaches, we all need to take some time and start creating those lists of goals, changes, and resolutions for the new year. This is also the perfect time for annual marketing s... View More

In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Direct Marketing Association (DMA), more than 100 million sales were made in 2016 us

The foundation of all successful marketing is repetition, a concept that all marketers know but very few understand. As we round the bend towards 2019, new ways to market are as common as diet fads. O

Mail can be the doorway for an interactive conversation with the customer, but it can be a bit overwhelming to get started. If you are going to embark on this communications journey with your customer

Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More

This spring, we celebrated the first anniversary of the USPS’s Informed Delivery. Since its inception, the mail stream has become even more transparent and interactive with the introduction of Informed... View More

This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember... View More

I recall discussing customer data quality with a print/mail service provider sales rep. "It's not our problem," he explained. "We print what they send. If the data is bad, that's their problem."... View More

As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More

In the print industry, we like to talk about how effective physical communications are, even in today’s digital world. But digital communication is not without its strengths and unique capabil... View More

Over the past several years, the United States Postal Service (USPS) has introduced a number of technologies to streamline mail entry. These tools provide obvious advantages for the USPS in term... View More