Having been actively involved in the direct mail industry for almost 30 years now, I find one constant message that I have been preaching since the beginning — it’s ALL about the data. Sure
Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website? Yeah? Then you’ve been “retargeted.” Retargeting... View More
Rancho Santa Margarita, CALIF - April 25, 2016 - Melissa Data, a leading provider of global data quality solutions, today introduced flexible, scalable data qualit... View More
We live in a digital age. The Internet—and more recently the Cloud—have made profound and fundamental changes to our lives. Those changes are most apparent in business. From ordering product
When increasing the success of your mailing company’s marketing efforts, cross media marketing has proven to be a useful tool. Everyone is looking to increase the ROI that they receiv... View More
To survive in this evolving digital landscape, those of us in the printing industry need to adapt — and FAST. In the last five years, according to leading industry research company IBISWorld... View More
I’ve asked hundreds of business owners what their marketing budget is.Most of them respond the same way: with silence!I know. Coming up with a marketing budget is boring. And confusing. But it... View More
It's a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media market... View More
