Document operations departments handle lots of data. Sometimes the information is in ready-to-print form. Other times, data arrives in raw format, awaiting processing by document composition software... View More
Transactional documents generated by client-purchased software packages are necessarily generic. Businesses have few design or layout options, leaving them dissatisfied with the appearance or function
As a direct mail house owner/manager, you face business pressure to keep operational costs low, while delivering outstanding support to your customers. This is tough to do. But what if there was... View More
Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi
I’ve been in the direct mail industry for nearly 20 years. And I can count on one hand -- okay, one finger -- how many times postage rates have gone down in the last two decades. They usually... View More
Big data gets a lot of press, as it should. How organizations acquire and use data affects how they manage customer communications across all channels. Most of the articles about Big Data, howev... View More
Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po... View More
Marketers are looking for ways to connect more meaningfully with customers. These days, they are not interested in doing 200,000 static mailing runs, but they will invest in a print and online c... View More
A shout-out to marketers: Have you jumped on the growing trend to develop parcel marketing programs that get products directly into the hands of consumers? No? Well, listen up; you’re missing... View More
Many marketing departments should consider using automated marketing solutions, including those of print and mail businesses. While automated may make it sound as if you are using computers to t... View More
Having been actively involved in the direct mail industry for almost 30 years now, I find one constant message that I have been preaching since the beginning — it’s ALL about the data. Sure
Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website? Yeah? Then you’ve been “retargeted.” Retargeting... View More
Rancho Santa Margarita, CALIF - April 25, 2016 - Melissa Data, a leading provider of global data quality solutions, today introduced flexible, scalable data qualit... View More
We live in a digital age. The Internet—and more recently the Cloud—have made profound and fundamental changes to our lives. Those changes are most apparent in business. From ordering product
When increasing the success of your mailing company’s marketing efforts, cross media marketing has proven to be a useful tool. Everyone is looking to increase the ROI that they receiv... View More
To survive in this evolving digital landscape, those of us in the printing industry need to adapt — and FAST. In the last five years, according to leading industry research company IBISWorld... View More
I’ve asked hundreds of business owners what their marketing budget is.Most of them respond the same way: with silence!I know. Coming up with a marketing budget is boring. And confusing. But it... View More
It's a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media market... View More
