Direct mail marketing remains one of the most effective ways to reach your target audience, capture their attention, and convert them into paying customers. Brands of all sizes that use direct... View More
Poor data quality is a problem many organizations face, but few will acknowledge. However, this head-in-the-sand attitude only allows data issues to grow and become increasingly complex as mor... View More
Did you know your mail center has a brand? Just like any other business, a mailing service has a distinct identity that sets it apart from its competitors. This identity, or brand, is a combin... View More
At the end of a busy workday, consumers retreat to their homes to find a collection of mail awaiting them. The routine collection of mail is there - bills, statements, notices, and a smatterin... View More
Direct mail marketing continues to be effective in today's digital age due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excell... View More
Seamless Acceptance helps both mailers and the post office increase operational efficiency with a direct view into the mail stream via mail piece. It helps mailers determine whether their mail... View More
For in-plants as well as print services providers (PSPs), it can be challenging to navigate the complex world of mailing and postage. Fortunately, householding and commingling printed document... View More
A batch of marketing people who are new to postal mail may be coming your way, now that direct mail has experienced a resurgence in popularity. That could present some challenges for seasoned... View More
August 21, 2023, Toronto, ON – Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, expands the availability of its A... View More
In late April, the mainstream media gave Postmaster General Louis DeJoy another opportunity to promote his opinion of what’s wrong with the Postal Service and how his Plan would be its salva... View More
Research shows there is a staggering lack of gratitude in the work world. One recent study found that “people are less likely to express gratitude at work than anyplace else.” Retention... View More
Two reports highlight the importance of this title question for the USPS and the global postal delivery network: The Universal Postal Union (UPU), in its October, 2022, presentation... View More
Many of the hardships facing managers today aren’t new to our industry. However, the pandemic intensified the growing challenges facing operations managers – including budget cuts, worker
WASHINGTON, DC — The below remarks are as prepared for delivery by Postmaster General and CEO Louis DeJoy during the open session meeting of the Postal Service Board of Governors on Aug. 8... View More
As the world becomes increasingly aware of the impact of human activities on the environment, businesses are facing pressure to adopt more sustainable practices. This includes print and mail o... View More
WASHINGTON — The United States Postal Service reported new delivery performance metrics for the second week of the fourth quarter for fiscal year 2023 showing steady delivery performance acr... View More
“We can work it out. Life is very short, and there’s no time for fussing and fighting my friends.” John Lennon and Paul McCartney wrote and sang those words many years ago. But these... View More
Over the past decade, businesses have increasingly turned to digital marketing strategies to reach their target audiences. While digital marketing has proven to be effective in many ways, it'... View More
Acquisition highlights & customer benefits: · Expands products and services offered by Tecnau in the graphic communication segment, with added... View More
(Danbury, CT) - BlueCrest, the global provider of postal and parcel automation solutions, is delighted to reveal the launch of its new website as the final step in its brand refresh. The... View More
