crumpled paper
March 18 2019
Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause po... View More
GettyImages-997324472
March 15 2019
Websites are still important marketing tools, so have you looked at yours recently? An unscientific audit of random print/mail service provider websites by this author revealed plenty of improvement o
GettyImages-646798130
March 13 2019
Exponential growth in parcel shipping has packages pouring into overwhelmed mail centers, with staff short on time and space trying to find ways to cope. Manual logging of these deliveries in the mail
GettyImages-881455830
March 11 2019
Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their cust
GettyImages-847473356
March 5 2019
“If the US were to withdraw from the UPU, it would lose access to global processing and coding systems that make international mail possible, and it would have to negotiate bilateral postal agreements
GettyImages-678258926
March 4 2019
It seems most of the emphasis in customer experience these days is on websites, social media, online shopping, and internet customer portals. Those all play important parts in the overall custom... View More
GettyImages-917229350
March 4 2019
Will you need to add employees to your operation this year? As industry veterans start to “age out” and retire, many document operations executives face the challenge of replacing experience
GettyImages-647358008
March 1 2019
Digital advertising is on the rise. However, many people still understand and remember things that they see and read on paper better. When a touch is used in reading, the brain’s level of enga... View More
Feb. 27 2019
Westlake Village, February 26, 2019: SmartSoftDQ, the trusted address validation experts, today announced the launch of a new option for users of SmartAddresser, the all-in-one address cor... View More
colored clouds
Feb. 26 2019
The Mailer Scorecard has become an important tool for mail service providers (MSPs) to understand any quality issues the Postal Service is finding with the mail prepared for clients. As early us... View More
GettyImages-936347578
Feb. 22 2019
The ability to execute — to implement and carry out our plans — is the key ingredient in the recipe of success for us and our teams. The ability to execute well provides a competitive advantage... View More
chameleon
Feb. 18 2019
The past year was an exciting one for the mailing industry. Although I do not have a crystal ball, it is always exciting to share some thoughts about what could happen in our industry throughout 2019... View More
GettyImages-1078469856
Feb. 15 2019
Now that we have survived the busy mid-term elections, the holiday peak mailing season, and 2019 has officially arrived, it is time to focus on some resolutions for success. First, com... View More
usps1
Feb. 13 2019
• Revenue of $19.7 billion, up 2.9 percent over the same quarter last year • Net loss of $... View More
Feb. 13 2019
DANBURY, Conn., February 7, 2019 --- BlueCrest, a global technology provider of innovative, secure and agile solutions that effectively and efficiently deliver high value client communications a... View More
Feb. 13 2019
February 12, 2019, Colleyville, TX—Madison Advisors—Madison Advisors today announced the availability of its new research report, “Color Migration and Digital Delivery: Trends in Transacti
Feb. 13 2019
Atlanta, Georgia—On Wednesday February 6th, Racami, the IT services and software company released an enhanced version of its Alchem-e™ software platform. The new version helps direct markete
colored light bulb
Feb. 13 2019
Do you know when the third brake light became standard equipment on cars, or even why a third brake light was added? Prior to the implementation of the third brake light, people were placed in s... View More
GettyImages-515604620
Feb. 7 2019
We know, we know. We’re covering the USPS upcoming promotions quite a bit in this issue. What can we say? They’re great opportunities for mailers to save some money on postage, so we want our... View More
GettyImages-518889586
Feb. 1 2019
On December 4, 2018, the US Treasury Department issued its much-anticipated report from the President’s Task Force on the United States Postal Service. The report, titled United States Postal Servic

Follow