GettyImages-1312818032
June 12 2024
So, what is automated direct mail, and can it indeed improve response rates? I think I prefer the term “coordinated marketing” to “automated direct mail.” Tying together multiple...
GettyImages-1491153990
March 13 2024
So, how was I going to explain the ostrich skin boots to my wife? I was just waiting for a check… the boots just kind of happened. Well, they really didn’t just “happen.” Those...
GettyImages-1132930101
Dec. 13 2019
Informed Delivery, the United States Postal Service program that sends consumers images of their mail before they receive it, presents some great opportunities for mailers. Informed Delivery i
selection
Sept. 26 2016
In part one of this series, which ran in the July/August issue, we made the case for adding new channels to your direct mail, thereby turning a mailing into a campaign. Now we’ll discuss the p
multichannel
Sept. 5 2016
Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po
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May 3 2011
Amanda Armendariz, Editor, Mailing Systems Technology
April 29 2008
Using the Intelligent Mail Barcode to optimize your mailing lists By Dave Lewis
Aug. 7 2007
A new barcode transforms an industry By Dave Lewis
Jan. 3 2007
What to know about Planet codes By Dave Lewis
Dec. 29 2006
PLANET codes and tracking mail By Dave Lewis

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