It seems most of the emphasis in customer experience these days is on websites, social media, online shopping, and internet customer portals. Those all play important parts in the overall custom... View More
Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause po... View More
Websites are still important marketing tools, so have you looked at yours recently? An unscientific audit of random print/mail service provider websites by this author revealed plenty of improvement o
Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their cust
Digital advertising is on the rise. However, many people still understand and remember things that they see and read on paper better. When a touch is used in reading, the brain’s level of enga... View More
Westlake Village, February 26, 2019: SmartSoftDQ, the trusted address validation experts, today announced the launch of a new option for users of SmartAddresser, the all-in-one address cor... View More
The Mailer Scorecard has become an important tool for mail service providers (MSPs) to understand any quality issues the Postal Service is finding with the mail prepared for clients. As early us... View More
The ability to execute — to implement and carry out our plans — is the key ingredient in the recipe of success for us and our teams. The ability to execute well provides a competitive advantage... View More
The past year was an exciting one for the mailing industry. Although I do not have a crystal ball, it is always exciting to share some thoughts about what could happen in our industry throughout 2019... View More
Now that we have survived the busy mid-term elections, the holiday peak mailing season, and 2019 has officially arrived, it is time to focus on some resolutions for success. First, com... View More
DANBURY, Conn., February 7, 2019 --- BlueCrest, a global technology provider of innovative, secure and agile solutions that effectively and efficiently deliver high value client communications a... View More
February 12, 2019, Colleyville, TX—Madison Advisors—Madison Advisors today announced the availability of its new research report, “Color Migration and Digital Delivery: Trends in Transacti
Atlanta, Georgia—On Wednesday February 6th, Racami, the IT services and software company released an enhanced version of its Alchem-e™ software platform. The new version helps direct markete
Do you know when the third brake light became standard equipment on cars, or even why a third brake light was added? Prior to the implementation of the third brake light, people were placed in s... View More
We know, we know. We’re covering the USPS upcoming promotions quite a bit in this issue. What can we say? They’re great opportunities for mailers to save some money on postage, so we want our... View More
On December 4, 2018, the US Treasury Department issued its much-anticipated report from the President’s Task Force on the United States Postal Service. The report, titled United States Postal Servic
January 22, 2019, Toronto, ON – Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, will be exhibiting and speaking at... View More
Rochester, NY. January 28, 2019 – BCC Software is excited to announce that it has acquired Satori Software® from Quadient®, a division of Neopost. This includes all former Satori Software... View More
DANBURY, Conn., January 22, 2019 --- BlueCrest, a global technology provider of innovative, secure and agile solutions that effectively and efficiently deliver high value client communications a... View More
