Despite previous cries of millennials being industry killers, haphazardly and indiscriminately giving the proverbial axe to anything from beer to fabric softener to chain restaurants, they may... View More
When was the last time your organization did a customer communication audit? If it's been a few years, or if you've never looked at all your customer communications as a whole, now would be... View More
Some things in life create great impact – a wedding, a divorce, having kids… these are the kinds of events that change a person. Pandemics fall into this category, too, demonstrating how... View More
Back when I began my service bureau career, we were all about batch processing. It was the era of big iron where we wrote custom programs that executed on mainframe computers and generated mou... View More
Over the past year, the USPS has been inundated with system process changes, an overwhelming holiday season, a worldwide pandemic, and a shift in priorities toward packages. This leaves mailers with a
There are several living generations of consumers, and each generation has its own preferences in terms of how they like to shop, how they spend money, and how they want to be marketed to. You... View More
You may describe the company for which you work as being in the printing business, or the mailing business. “Marketing services provider” might describe your employer, or perhaps simply... View More
The ritual of gathering mail has not changed much over the years. In a typical scenario, a mail carrier delivers the mail to a residential or office mailbox, and the recipient of the mail must... View More
Of all the elements we consider as we produce printed communications, the importance of the envelope is often overlooked and under-appreciated. Envelopes can have a significant impact on posta... View More
Mail is a great way to engage customers and prospects, and it’s one of the most trusted communication vehicles out there. However, some mail pieces garner more attention from recipients than... View More
Technologies for implementing more advanced customer communications management (CCM) emerged over two decades ago and since then have expanded their capabilities through the development of mor... View More
Most people would agree that an envelope's purpose is safely transporting the contents from sender to recipient. But the envelope has another important job — getting opened! Magazine and cata... View More
Your customers and prospects take a moment to look at the day’s mail. Did your marketing information or customer communication stand out? Was it effective? If it didn’t get the attention of... View More
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your cust
Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces s... View More
I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co
When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More
What if there was a customer communication technology that guaranteed consistent formatting and presentation of your documents, regardless of the devices owned by your customers? Screen size w... View More
Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More
"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W... View More