Envelopes have been a part of our society for longer than you may think. Some historians believe the first envelopes were invented in China around 3500 BC, as a way to keep royal secrets safe from pry
When you sort the pieces that arrived in your mailbox today, take a good look at the return addresses. Some of the mail you received wasn’t printed by the company whose name appears in the upper... View More
Most organizations view the effort to produce and distribute transactional documents as a necessary cost of doing business. Money spent on paper, printers, inserting equipment, postage, and production
The end of 2017 marked an important milestone for both the Postal Service and the mailing industry with the migration of all mail tracking from the legacy tracking system to the new Informed Visibilit
Leadership experts like John Maxwell emphasize that the success of organizations and teams is heavily dependent on the quality of leadership. Research in recent years is demonstrating the most effecti
Operating in multiple locations, either in different states, offices, or parts of a campus, can create challenges when it comes to managing an organization’s shipping and mailing processes. Beyond... View More
While the mailing industry has weathered, and sometimes embraced, many direct communication innovations over the years, direct mail is still the most influential marketing tactic, boasting significant
Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base... View More
You’ve heard it all before. Managing the mail center is about efficient employees, streamlined process workflows, top-notch customer service, quick turnaround times, superior communication, and a... View More
As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More
Undeliverable-as-Addressed (UAA) mail costs the United States Postal Service (USPS) approximately $1.2 billion dollars each year to handle and process, and this cost is passed along to consumers and m
Experts predict that by 2020, customer experience will outweigh price and product as the key differentiator among competitors. Print and mail service providers can prepare for this transition by chang
In the print industry, we like to talk about how effective physical communications are, even in today’s digital world. But digital communication is not without its strengths and unique capabil... View More
With 2018 already here, it is important to spend some time planning and preparing for changes that will impact your business in the new year. One of these changes will be the Postal Service’s rollou
The United States Postal Service (USPS) is implementing Move Update price and classification changes, effective in March 2018. The Move Update postage assessment for non-compliance will increase... View More
Issues that can cause havoc in any mailing department are often rooted in poor planning at the start of a project. Issues stemming from incorrect paper thickness or piece size (height and length (i.e.,... View More
Over the past several years, the United States Postal Service (USPS) has introduced a number of technologies to streamline mail entry. These tools provide obvious advantages for the USPS in term... View More
To help you — and your team — achieve full potential, we must proactively and continually “sharpen the saw.” The concept of sharpening our saw is the pinnacle habit of Stephen... View More
Growing up in southern California in a small, middle-class home, my parents taught me at a young age that certain words were inappropriate. After an unexploded firecracker (one of several that I... View More
High-speed inkjet technology is transforming color printing and creating many opportunities for direct and transactional mail. Inkjet offers all the advantages of digital printing — personaliz... View More
