Every year, it's an interesting exercise to look back and see which of our current articles most grabbed our readers' attention. So, once again, we decided to share the top 10 articles on our website in the past year. Enjoy!
By Angelo Anagnostopoulos
During Postmaster General Megan J. Brennan’s keynote address at this year’s National Postal Forum (NPF), she spoke about digital’s potential and the Postal Service’s commitment to innovation. One example of this commitment to innovation is Informed Visibility (IV), and it’s important that mailers fully understand the benefits this offering provides to mailers and the industry.
By Mike Porter
Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look at undelivered mail from a broader perspective, and most mailers need to start doing that, as well.
By Kurt Ruppel
Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your campaign doesn’t have to be an either/or selection, and, in fact, it shouldn’t be, which is why our readers flocked to this piece.
By Merry Law
As everyone knows by now, the United States ended up staying in the Universal Postal Union, but prior to the Extraordinary Congress in Geneva, Switzerland, many mailers were wondering just what changes would take effect if the US pulled out.
By Christopher Vaughn
As they do every year, USPS and all the major shipping carriers have rolled out rate increases and process changes for 2019. But in the case of USPS, this year’s changes were more aggressive than in previous years due to two major factors that caught mailers' eyes.
By Mike Porter
Going paperless is a hot topic in our industry (predictably, most mailers are against it), so Mike's article naturally attracted a lot of interest.
By Jeff Peoples
Most mailers are looking for ways to save money, and the USPS postage-saving promotions can help with that. Not surprisingly, Jeff's piece on the 2019 promotions got a lot of views. And be sure to be on the lookout for our January/February 2020 issue, in which we'll be taking a look at the current year's promotional offerings, as well.
By Bruce E. Little
Long gone are the days of Paul Revere and his famous ride alerting the town folk that “the British are coming,” and yet, here we are, and something IS coming. Autonomous delivery robots are popping up all over the country, and this topic clearly piqued our readers' interest.
By Rob Hanks
Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause postage costs to increase — which is never something a mailer wants to see. In our second-most popular article of 2019, Rob provides numerous suggestions that will help mailers avoid these common mistakes.