If you’re looking for uninterrupted production and fewer job fails, it’s important that you factor in the ink you’re using for inserter applications. New HP 2510 black ink is best suited for printing on uncoated substrates. Dave Loos, President of MCS, weighs in on the many benefits of HP 2510 black ink.


    Know your ink: Mail shops are always looking for ways tokeep jobs running and costs down as much as possible. Margins are tight, job fails are costly, and there’s little room for error. It’s imperative that your equipment—including printing—is upand running optimally. And the ink you choose plays a bigger role in this process than you mightthink. According to Loos, “There are 50 billion pieces of advertising mail annually. Of those 50 billion, 25–30 billion are envelopes. And 80–85% of envelopes used are porous paper.” Because inserters are often printing on porous envelopes, that shouldbe a key consideration in your choice. HP 2510 black ink is specifically designed for use onporous paper, but its value proposition extends much further. This ink enables greater uptimewith a decap that lasts for hours. It also delivers the darkest black for better quality control, lower total costs, and faster speeds.


    Top four reasons to choose HP 2510 black ink

    #1. Excellent decap that lasts for hours: If you’re having to stop production just to wipe printheads, you’re not getting themost value from your ink. According to Loos, “HP 2510 delivers a long decap that extends for hours. The decap with the HP2510 is huge. In our business it’s about getting your numbers. Our customerswant to be able to run the whole hour without having to wipe the heads. And this is much more likely with the HP 2510 black ink.”

    #2. The darkest black for better print quality, less degradation, and fewer job fails: Keeping your system running is one priority; quality control is another. Many job failures and reprints

    occur because the black quality isn’t where it should be. “HP’s biggest competition in porous paper market is refills who are trying to emulate the HP Black 45A,” admits Loos. “Vast majority of refillers stop there, and don’t try get to the level of HP 2510 in terms of its darkness. Poor quality, of course, creates a potential liability issue - which occur more frequently with refills that is problematic.” Customers are lured by the lower price, but they eventually end up returning to HP. “When companies use refills, printing gets harder. So they come back to HP, and it gets easier. We see this pattern consistently.”


    #3. Lower total cost of production with increased quality control and reliable operation:

    HP 2510 also helps to improve printing efficiency on your inserters. Because of excellent optical density, it can be operated at lighter dpi settings, which uses less ink, which saves the end user money on ink costs. The darker black means better quality control and the likelihood that you can run jobs for longer periods of time without interruptions. “The greatest cost in the inserter market is not the ink,” says Loos. “It’s the potential liability if things go wrong. What we try to tell people is that you really need to understand the nature of the ink you’re using,” he adds. It’s a lot more than just buying the cheapest ink. “Suppose you expect to net 5000 an hour off your inserter. But because you’re using the wrong ink, you’re only getting 4000 an hour. That’s how someone gets beaten in this business.”


    #4. Faster print speeds

    Inserters will also print faster at 200 dpi—another factor that gets you closer to reaching your

    target numbers. The faster print speeds keep pace with inserter technology advancements,

    which have similarly increased in speed and efficiency over the years.


    Contact info: David Ham

    David.ham@thinkink.com

    Phone: 301-556-5073

    Visit us at Print2017 booth # 1855

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