What the adoption is going to be in November is anyone's guess. Mailers certainly seem to be adopting the IMBC, but what's the ratio of adoption between basic and full-service implementation going to be?

As is often the case in technology, there are those "early adopters," the individuals and companies that recognize the long-term advantages of a product or idea and are willing and able to invest in the development of this idea to ensure they have a say in the way this looks at the end. We need them to clear the path for the rest to follow.

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