Melissa Data is proud to announce a new ebook that explores the challenge of determining when data values are or are not valid and correct, how data values can be made correct, and how data cleansing services can be integrated into the environment.

Highlights include:

Designing Effective Data Cleansing Rules

Business Rules for Standardization

Increasing Data Utility from Data Enhancement

Deriving Customer Intelligence through Matching and Linkage

And, much more