The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional commun
The owners of business communications used to be the IT department. Statements and bills, notices, policies, welcome kits, etc. were all generated by buttoned-down software applications managed... View More
Print and mail operations everywhere hear about paperless conversion from their internal or external clients. On the surface, this idea sounds like an easy decision for businesses issuing transa... View More
Will you need to add employees to your operation this year? As industry veterans start to “age out” and retire, many document operations executives face the challenge of replacing experience
It seems most of the emphasis in customer experience these days is on websites, social media, online shopping, and internet customer portals. Those all play important parts in the overall custom... View More
Websites are still important marketing tools, so have you looked at yours recently? An unscientific audit of random print/mail service provider websites by this author revealed plenty of improvement o
Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their cust
As documents become more personalized, containing variable text blocks, graphics, offers, and individual recipient data, the risk of creating documents with errors increases... View More
The first jobs run on your new inkjet press are likely to be legacy applications previously run on toner-based printers or offset presses. That's not a bad strategy. You’ll be starting with s... View More
Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More
Many organizations routinely send out hundreds of thousands — or more — documents to their clients and customers. These documents (which can include statements, bills, invoices, sales and marketing... View More
Innovations in high-speed inkjet printing are expanding the role of statements and transactional documents in delivering marketing messages. Transactional messaging is a native personalized customer c
Ever since multi-station mail inserting machines were invented, mailers have struggled with pre-printed inserts. Mailing operations must receive the inserts, add them to inventory, stage them for prod
Print and mail operations job documentation can be a nuisance. As jobs change, keeping records up to date is a chore. Documentation is usually the last thing service providers address as they develop... View More
In a world were printed direct mail is often in competition with digital media, high-speed inkjet printing devices are helping to level the playing field and creating new opportunities. Full-color dir
If you believe your monochrome toner printers should get you through the next couple of years, think again. The customer communications business is transforming. Money is pouring into research and dev
Envelopes have been a part of our society for longer than you may think. Some historians believe the first envelopes were invented in China around 3500 BC, as a way to keep royal secrets safe from pry
High-speed inkjet technology is transforming color printing and creating many opportunities for direct and transactional mail. Inkjet offers all the advantages of digital printing — personaliz... View More
Zanders has announced the official launch of Zanjet, a coated inkjet paper available in a Gloss and Silk finish. Paper is Forest Stewardship Certified and will be available in 61#, 70#, 78#, 88#... View More
Valmeyer, IL, Dec. 11, 2017 – MAR recently completed the installation of a Ricoh Pro C9100 Digital Press. MAR utilizes the press to quickly and cost-effectively produce full color direct-ma... View More
