Inkjet technologies have made major strides in recent years, including higher speeds, broader color gamut, improved resolution, and more diverse media options. For mailers, recognizing the ben... View More
Plenty of original equipment manufacturers (OEMs) like to talk about the many capabilities of their hardware solutions. While it’s true that some print technologies are quite flexibl... View More
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door... View More
Document production workflows can be fragile things. The process of creating printed documents from data acquisition to depositing mail at the post office is frequently a series of complex unc... View More
We see it in our mailboxes all the time. The mail arrives, full of envelopes that are plain and, for the most part, do not stand out from one another. When it comes to customer engagement and... View More
The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More
Crystal balls are amazing — they help us peer into the future to give us a view into what may come. In reality, though, most of today’s perceived crystal ball operators are not magicians... View More
Mailing technology constantly evolves as new features and functions are introduced to the equipment used to scan, process, insert, meter, and lodge mail pieces as they enter the mail stream. I... View More
What is the impact to your organization if an average transactional document, such as a bill, gets damaged during the inserting operation in your print and mail facility? How much could such a... View More
Companies in the printing and mailing business have a problem. To potential clients, organizations like these all look the same. Customers expect anyone they entrust with their transactional... View More
Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social... View More
Inkjet is a mature technology that began as a solution to mark cartons, add addressing information to marketing mail, and spray variable data on to offset print. In the early days, the print qua... View More
The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional commun
The owners of business communications used to be the IT department. Statements and bills, notices, policies, welcome kits, etc. were all generated by buttoned-down software applications managed... View More
Print and mail operations everywhere hear about paperless conversion from their internal or external clients. On the surface, this idea sounds like an easy decision for businesses issuing transa... View More
Will you need to add employees to your operation this year? As industry veterans start to “age out” and retire, many document operations executives face the challenge of replacing experience
It seems most of the emphasis in customer experience these days is on websites, social media, online shopping, and internet customer portals. Those all play important parts in the overall custom... View More
Websites are still important marketing tools, so have you looked at yours recently? An unscientific audit of random print/mail service provider websites by this author revealed plenty of improvement o
Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their cust
As documents become more personalized, containing variable text blocks, graphics, offers, and individual recipient data, the risk of creating documents with errors increases... View More