Document production workflows can be fragile things. The process of creating printed documents from data acquisition to depositing mail at the post office is frequently a series of complex unc... View More

We see it in our mailboxes all the time. The mail arrives, full of envelopes that are plain and, for the most part, do not stand out from one another. When it comes to customer engagement and... View More

The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More

Crystal balls are amazing — they help us peer into the future to give us a view into what may come. In reality, though, most of today’s perceived crystal ball operators are not magicians... View More

Mailing technology constantly evolves as new features and functions are introduced to the equipment used to scan, process, insert, meter, and lodge mail pieces as they enter the mail stream. I... View More

What is the impact to your organization if an average transactional document, such as a bill, gets damaged during the inserting operation in your print and mail facility? How much could such a... View More

Companies in the printing and mailing business have a problem. To potential clients, organizations like these all look the same. Customers expect anyone they entrust with their transactional... View More

Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social... View More

Inkjet is a mature technology that began as a solution to mark cartons, add addressing information to marketing mail, and spray variable data on to offset print. In the early days, the print qua... View More

The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional commun

The owners of business communications used to be the IT department. Statements and bills, notices, policies, welcome kits, etc. were all generated by buttoned-down software applications managed... View More

Print and mail operations everywhere hear about paperless conversion from their internal or external clients. On the surface, this idea sounds like an easy decision for businesses issuing transa... View More

Will you need to add employees to your operation this year? As industry veterans start to “age out” and retire, many document operations executives face the challenge of replacing experience

It seems most of the emphasis in customer experience these days is on websites, social media, online shopping, and internet customer portals. Those all play important parts in the overall custom... View More

Websites are still important marketing tools, so have you looked at yours recently? An unscientific audit of random print/mail service provider websites by this author revealed plenty of improvement o

Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their cust

As documents become more personalized, containing variable text blocks, graphics, offers, and individual recipient data, the risk of creating documents with errors increases... View More

The first jobs run on your new inkjet press are likely to be legacy applications previously run on toner-based printers or offset presses. That's not a bad strategy. You’ll be starting with s... View More

Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More

Many organizations routinely send out hundreds of thousands — or more — documents to their clients and customers. These documents (which can include statements, bills, invoices, sales and marketing... View More