GettyImages-1145676601
June 30 2022
When conducting a high-volume direct mail campaign, it’s important to ask yourself: Do I have everything I need to make my next mail campaign more successful than the last one? Or am I missing... View More
GettyImages-1291181797
Feb. 24 2022
Print/mail service providers and in-plants must rely on the data their customers provide. Though it's not always the greatest quality, some shops are reluctant to touch the customer data, eve... View More
GettyImages-1281047321
Feb. 3 2022
It’s been a challenging time for the direct mail marketing industry. Recession, rises in paper and postage costs, and the pandemic have all contributed to the turbulence. At the same time, though
binoculars
Nov. 12 2021
What do you sell? If you said 'mailing services', you've got lots of company. Try typing 'mailing services near me' into Google and you’ll see how many web pages are vying for attention... View More
GettyImages-1221995546
Aug. 1 2021
You may describe the company for which you work as being in the printing business, or the mailing business. “Marketing services provider” might describe your employer, or perhaps simply... View More
GettyImages-1135317641
Aug. 5 2020
Direct mail is often referred to as the most measurable marketing medium. This is both a blessing and a curse. A blessing in that it IS measurable, making return on investment (ROI) for direct... View More
GettyImages-1156685196
July 14 2020
If you haven’t already incorporated the United States Postal Service’s Informed Delivery (ID) program into your operations, there’s no time like the present. This offering helps gain... View More
GettyImages-1150734727
May 19 2020
We see it in our mailboxes all the time. The mail arrives, full of envelopes that are plain and, for the most part, do not stand out from one another. When it comes to customer engagement and... View More
GettyImages-1185862852
April 17 2020
The USPS delivers over 484.8 million pieces of mail on a daily basis. Did you know that the USPS tracks every single piece that they process and deliver every day? Every billing statement, sub... View More
GettyImages-861132240
March 24 2020
Duplicate data is a big concern for most organizations. Everyone has duplicate or contradictory data in their databases stemming from unconnected departments, mergers, and acquisitions. As companies a
GettyImages-494978188
Feb. 14 2020
Consumer identity data, that information you use to segment offers, personalize communications, track marketing effectiveness, and boost conversions, is probably in a sad state. Consumer data... View More
16
Feb. 6 2020
We’ve all heard by now the saying that print is dead and electronic media is making all print methods obsolete, including direct mail communications. However, we can see now that instead, pr... View More
GettyImages-1071786300
Dec. 18 2019
While not labeled as the “Greatest Generation,” Millennials are certainly a demographic group that is top of mind for any astute direct marketer. But what do we know about this demographic
colored light bulb
Sept. 10 2019
A commonly asked question by businesses of all sizes is: Does direct mail marketing really work? Online marketing has dominated the world and has, to some extent, replaced traditional forms of adverti
buzz
Aug. 15 2019
I’ve been attending industry events and conferences lately, covering various aspects of the document industry, including transactional print, commercial print, and mailing. While the... View More
GettyImages-1039087980
May 15 2019
Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how... View More
GettyImages-515604620
Feb. 7 2019
We know, we know. We’re covering the USPS upcoming promotions quite a bit in this issue. What can we say? They’re great opportunities for mailers to save some money on postage, so we want our... View More
GettyImages-989729938
Jan. 25 2019
Data mining sounds geeky and complicated, but document service providers can use information extracted from their clients’ print image files to improve messaging, lower costs, or make document... View More
GettyImages-617745578-[Converted]
Dec. 28 2018
Direct mail has certainly changed since its inception. Before, the sole purpose seemed to be to catch your attention so the mail piece could relay some information. Today, that’s still the ult... View More
1 2 3

Follow