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Aug. 12 2019
During Postmaster General Megan J. Brennan’s keynote address at this year’s National Postal Forum (NPF), she spoke about digital’s potential and the Postal Service’s commitment... View More
QuestionMarks
Aug. 8 2019
Seamless Acceptance is designed to streamline the verification, acceptance, payment, and induction of mail. This program has benefits for both mailers and the USPS. Many mailers have adopted S... View More
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July 31 2019
Informed Visibility (IV) was launched in early 2018 to provide near real-time reporting data within the mail stream for both the Postal Service and the mailing industry. The Postal Service’s... View More
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July 26 2019
Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your... View More
QuestionMarks
July 15 2019
After months of silence on questions related to the potential US withdrawal from the Universal Postal Union (UPU), the USPS finally provided some information at the MTAC Membership Assembly on... View More
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June 24 2019
In the words of Chinese philosopher Lao Tzu, “The journey of a thousand miles begins with one step.” There is one significant first step that those involved with shaping the vision of the... View More
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June 19 2019
As they do every year, USPS and all the major shipping carriers have rolled out rate increases and process changes for 2019. But in the case of USPS, this year’s changes are more aggressive th... View More
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May 17 2019
A new offering for 2019 in the United States Postal Service (USPS) promotion and incentives program is the Informed Delivery Promotion, which runs from September 1 through November 30 of 2019. R... View More
futuristic city
April 25 2019
Certified Mail, a service that provides a mailer with a receipt and verification that an item was delivered or that a delivery attempt was made, was launched by the Postal Service in 1955. Today... View More
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April 17 2019
This may be one of the best-kept secrets of 2019. Why? The United States Postal Service (USPS) has been surprisingly low-key about the increase in Full-Service discounts for USPS Marketing Mail... View More
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April 15 2019
The start of the year is always a good time to evaluate your current suppliers and ensure you have the best agreements, terms, and services at the lowest prices. One area that often goes uncheck... View More
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April 9 2019
Somewhat in jest, I often refer to the Postal Service’s Annual Compliance Report (ACR) as the Annual “Non-compliance” Report. It’s not quite fair to ignore all the positive and... View More
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Feb. 26 2019
The Mailer Scorecard has become an important tool for mail service providers (MSPs) to understand any quality issues the Postal Service is finding with the mail prepared for clients. As early us... View More
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Feb. 18 2019
The past year was an exciting one for the mailing industry. Although I do not have a crystal ball, it is always exciting to share some thoughts about what could happen in our industry throughout 2019... View More
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Feb. 15 2019
Now that we have survived the busy mid-term elections, the holiday peak mailing season, and 2019 has officially arrived, it is time to focus on some resolutions for success. First, com... View More
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Feb. 1 2019
On December 4, 2018, the US Treasury Department issued its much-anticipated report from the President’s Task Force on the United States Postal Service. The report, titled United States Postal Servic
GettyImages-1002753212
Jan. 26 2019
Great news for marketers and mailers! The United States Postal Service (USPS) is once again offering mailing incentive/promotion programs for 2019. Both the USPS and the mailing industry are ver... View More
money in a jar
Jan. 14 2019
When the USPS talks about an average 2.5% increase, it’s important to remember that this is overall. Based on the type of mail you send, the increase could be higher or lower. You need to look... View More
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Jan. 11 2019
Every February, people in Punxsutawney (PA) drag a poor hibernating woodchuck out of its burrow so it can be used to forecast how much winter weather remains. This annual rite has long outlived its pr
Jan. 7 2019
Mail Quality Data-IV (MQD-IV) has been enabled for all mailers to receive uncapped error data. MQD-IV leverages the Informed Visibility Mail Tracking & Reporting (IV-MTR) application t... View More

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