GettyImages-1156685196
July 14 2020
If you haven’t already incorporated the United States Postal Service’s Informed Delivery (ID) program into your operations, there’s no time like the present. This offering helps gain... View More
GettyImages-1150734727
May 19 2020
We see it in our mailboxes all the time. The mail arrives, full of envelopes that are plain and, for the most part, do not stand out from one another. When it comes to customer engagement and... View More
GettyImages-1185862852
April 17 2020
The USPS delivers over 484.8 million pieces of mail on a daily basis. Did you know that the USPS tracks every single piece that they process and deliver every day? Every billing statement, sub... View More
GettyImages-861132240
March 24 2020
Duplicate data is a big concern for most organizations. Everyone has duplicate or contradictory data in their databases stemming from unconnected departments, mergers, and acquisitions. As companies a
GettyImages-494978188
Feb. 14 2020
Consumer identity data, that information you use to segment offers, personalize communications, track marketing effectiveness, and boost conversions, is probably in a sad state. Consumer data... View More
16
Feb. 6 2020
We’ve all heard by now the saying that print is dead and electronic media is making all print methods obsolete, including direct mail communications. However, we can see now that instead, pr... View More
GettyImages-1071786300
Dec. 18 2019
While not labeled as the “Greatest Generation,” Millennials are certainly a demographic group that is top of mind for any astute direct marketer. But what do we know about this demographic
colored light bulb
Sept. 10 2019
A commonly asked question by businesses of all sizes is: Does direct mail marketing really work? Online marketing has dominated the world and has, to some extent, replaced traditional forms of adverti
buzz
Aug. 15 2019
I’ve been attending industry events and conferences lately, covering various aspects of the document industry, including transactional print, commercial print, and mailing. While the... View More
GettyImages-1039087980
May 15 2019
Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how... View More
GettyImages-515604620
Feb. 7 2019
We know, we know. We’re covering the USPS upcoming promotions quite a bit in this issue. What can we say? They’re great opportunities for mailers to save some money on postage, so we want our... View More
GettyImages-989729938
Jan. 25 2019
Data mining sounds geeky and complicated, but document service providers can use information extracted from their clients’ print image files to improve messaging, lower costs, or make document... View More
GettyImages-617745578-[Converted]
Dec. 28 2018
Direct mail has certainly changed since its inception. Before, the sole purpose seemed to be to catch your attention so the mail piece could relay some information. Today, that’s still the ult... View More
GettyImages-1030409374
Dec. 19 2018
As 2019 quickly approaches, we all need to take some time and start creating those lists of goals, changes, and resolutions for the new year. This is also the perfect time for annual marketing s... View More
GettyImages-586740444
Dec. 3 2018
In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Direct Marketing Association (DMA), more than 100 million sales were made in 2016 us
artsy brain
Sept. 19 2018
The foundation of all successful marketing is repetition, a concept that all marketers know but very few understand. As we round the bend towards 2019, new ways to market are as common as diet fads. O
GettyImages-881455830
Sept. 6 2018
Mail can be the doorway for an interactive conversation with the customer, but it can be a bit overwhelming to get started. If you are going to embark on this communications journey with your customer
GettyImages-846488742
Aug. 15 2018
Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More
GettyImages-852415740
July 10 2018
This spring, we celebrated the first anniversary of the USPS’s Informed Delivery. Since its inception, the mail stream has become even more transparent and interactive with the introduction of Informed... View More
1 2 3

Follow