Direct mail marketing remains one of the most effective ways to reach your target audience, capture their attention, and convert them into paying customers. Brands of all sizes that use direct... View More

Poor data quality is a problem many organizations face, but few will acknowledge. However, this head-in-the-sand attitude only allows data issues to grow and become increasingly complex as mor... View More

Over the past decade, businesses have increasingly turned to digital marketing strategies to reach their target audiences. While digital marketing has proven to be effective in many ways, it'... View More

Businesses aim to connect with customers on a personal level to improve sales, retain more customers, acquire referrals, and achieve higher customer satisfaction scores. Making messaging more... View More

Print/mail service providers have long held the opinion that the mailing list was the client's responsibility. Yes, the mail service provider might do the CASS and NCOA processing necessary to qualif... View More

Let's face it — marketing without data would require companies to rely solely on instincts and anecdotal evidence to promote their brands. This approach would likely lead to a disconnect wi... View More

I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More

Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More

The appearance of your direct mail and transactional mail is, of course, very important. However, all that time you spent on developing and producing your mail is wasted if the data and address... View More

Modern consumers are complex creatures, and marketers have their work cut out for them if they want to reach new customers. More than ever before, today’s brand owners must carefully tailor their... View More

When conducting a high-volume direct mail campaign, it’s important to ask yourself: Do I have everything I need to make my next mail campaign more successful than the last one? Or am I missing... View More

Print/mail service providers and in-plants must rely on the data their customers provide. Though it's not always the greatest quality, some shops are reluctant to touch the customer data, eve... View More

It’s been a challenging time for the direct mail marketing industry. Recession, rises in paper and postage costs, and the pandemic have all contributed to the turbulence. At the same time, though

What do you sell? If you said 'mailing services', you've got lots of company. Try typing 'mailing services near me' into Google and you’ll see how many web pages are vying for attention... View More

You may describe the company for which you work as being in the printing business, or the mailing business. “Marketing services provider” might describe your employer, or perhaps simply... View More

Direct mail is often referred to as the most measurable marketing medium. This is both a blessing and a curse. A blessing in that it IS measurable, making return on investment (ROI) for direct... View More

If you haven’t already incorporated the United States Postal Service’s Informed Delivery (ID) program into your operations, there’s no time like the present. This offering helps gain... View More

We see it in our mailboxes all the time. The mail arrives, full of envelopes that are plain and, for the most part, do not stand out from one another. When it comes to customer engagement and... View More

The USPS delivers over 484.8 million pieces of mail on a daily basis. Did you know that the USPS tracks every single piece that they process and deliver every day? Every billing statement, sub... View More

Duplicate data is a big concern for most organizations. Everyone has duplicate or contradictory data in their databases stemming from unconnected departments, mergers, and acquisitions. As companies a