GettyImages-1222618776
April 14 2021
When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More
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April 6 2021
What if there was a customer communication technology that guaranteed consistent formatting and presentation of your documents, regardless of the devices owned by your customers? Screen size w... View More
GettyImages-518503625
Feb. 18 2021
Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More
GettyImages-1132089008
Feb. 16 2021
"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W... View More
GettyImages-1125911596
Dec. 18 2020
Data enhancement means adding value to data you'll be using to produce and mail documents processed through your print and mail center. In most shops, data enhancement ends with correcting po... View More
GettyImages-1150734727
Oct. 12 2020
I’m a big believer in content marketing — the practice of attracting leads and nurturing them from introduction through purchase by creating and distributing informational content composed
GettyImages-1185666267
Sept. 28 2020
The mailbox is an amazing environment. It welcomes communication from the companies we do business with, our insurers, our banks, and from companies who believe we might be interested in their... View More
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July 29 2020
Regulatory compliance is, at worst, a scary thing and, at best, a huge cost of doing business. What it means to comply varies depending on industries and applications, making it especially tricky for... View More
GettyImages-1141713510
May 4 2020
Some marketers were showing signs of renewed interest in physical mail as an effective way to make an impression and stand out from the crowd. And then… well, you know what happened when the
GettyImages-470237424 (1)
May 4 2020
If you’re working at home rather than your usual office (and many of us are), you’re checking your home mailbox and getting less than usual. As for your usual office mail, it might be reac
GettyImages-1185862852
April 17 2020
The USPS delivers over 484.8 million pieces of mail on a daily basis. Did you know that the USPS tracks every single piece that they process and deliver every day? Every billing statement, sub... View More
GettyImages-1128134874
April 3 2020
We are all victims of sensory overload. The number of messages a person sees daily can be upwards of 4,000. Getting your mail piece to stand out is a difficult thing to do. Adding a QR Code or... View More
GettyImages-1071786300
March 13 2020
Mail has a reputation issue, and part of it is generational. Although mail is effective and accepted among all groups, the relationship between people and their mail varies among the generations. Prin
GettyImages-180700892
March 11 2020
Every piece of mail has a purpose — the mailer may want to sell something or promote a sales event, ask for a donation, promote a new product, announce an event, send a message to a friend... View More
GettyImages-940061852
Feb. 17 2020
Direct mail works. It’s always worked. The latest Data & Marketing Association (DMA) report mentions up to a nine percent response rate depending on to whom you are mailing. Di... View More
GettyImages-1071786300
Dec. 18 2019
While not labeled as the “Greatest Generation,” Millennials are certainly a demographic group that is top of mind for any astute direct marketer. But what do we know about this demographic
GettyImages-993968788
Nov. 22 2019
After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consume... View More
GettyImages-836798276
Oct. 29 2019
If nothing’s wrong with your print and mail operation, why should you change it? We’ve all probably suffered through painful experiences when attempts to improve a process resulted in disr
GettyImages-896045854
Sept. 13 2019
Companies in the printing and mailing business have a problem. To potential clients, organizations like these all look the same. Customers expect anyone they entrust with their transactional... View More
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