GettyImages-1404812859
Feb. 7 2024
Documents you produce as an internal or external print/mail service provider should impact the recipient. Otherwise, there's no reason to send them (besides conforming to regulations). Docume... View More
GettyImages-1321504027
Feb. 1 2024
Working as an inside sales representative, one of my tasks is to work with prospective clients who contact me through my company’s website. As I ask questions to see what their experience ha... View More
GettyImages-147274279
Jan. 8 2024
It's easy for businesspeople outside the print and mail industry to believe the days of postal mail are numbered. Email, social media, texting, and instant messaging apps have largely replace... View More
GettyImages-1455906752
Nov. 13 2023
The art of using analog media for communication has become increasingly scarce in an era where digital technology predominates. Technologies like email, instant messaging, and social media hav... View More
GettyImages-1467799746
Nov. 3 2023
Direct mail has certain advantages over digital channels because it is a physical medium. For example, studies have shown that the human brain processes and remembers marketing messages better... View More
GettyImages-850881300
Sept. 5 2023
Did you know your mail center has a brand? Just like any other business, a mailing service has a distinct identity that sets it apart from its competitors. This identity, or brand, is a combin... View More
GettyImages-1424617746
Sept. 1 2023
At the end of a busy workday, consumers retreat to their homes to find a collection of mail awaiting them. The routine collection of mail is there - bills, statements, notices, and a smatterin... View More
GettyImages-669060294(1)
Aug. 30 2023
Direct mail marketing continues to be effective in today's digital age due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excell... View More
GettyImages-1263680638
April 28 2023
The idea of personalization is not new. When I think of the tradition of personalizing goods, I think back to monogrammed towels, robes, and suitcases, or an anniversary gift that celebrates a... View More
GettyImages-1368517635
March 15 2023
Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More
GettyImages-1125268244
Dec. 12 2022
Modern consumers are complex creatures, and marketers have their work cut out for them if they want to reach new customers. More than ever before, today’s brand owners must carefully tailor their... View More
GettyImages-1358177258
Nov. 28 2022
Different colors can invoke different feelings in people. For instance, yellow is considered to be a joyful, bright color that makes people feel positive and optimistic. When creating a color... View More
GettyImages-1399173583
Oct. 31 2022
What is your company doing to boost customer loyalty? Are you keeping clients informed about what's going on in the mailing industry? Suggesting ways to improve the effectiveness of their cam... View More
GettyImages-1124982148
Oct. 28 2022
In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages... View More
GettyImages-1344694070
Oct. 18 2022
Precision in mail delivery is becoming more important to retailers, event promoters, and others who depend on direct mail to inform and motivate their audiences. As more organizations leverage... View More
GettyImages-1347246139
Sept. 14 2022
Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More
GettyImages-1202344480
July 7 2022
It’s said that age is nothing but a number, but if that number correlates to your bottom line, it’s a very important number. Marketing that takes a consumer’s age into account can... View More
GettyImages-1291181797
Feb. 24 2022
Print/mail service providers and in-plants must rely on the data their customers provide. Though it's not always the greatest quality, some shops are reluctant to touch the customer data, eve... View More
GettyImages-1124755532
Dec. 20 2021
Despite previous cries of millennials being industry killers, haphazardly and indiscriminately giving the proverbial axe to anything from beer to fabric softener to chain restaurants, they may... View More
GettyImages-997771458
Dec. 8 2021
When was the last time your organization did a customer communication audit? If it's been a few years, or if you've never looked at all your customer communications as a whole, now would be... View More

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