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Merging Physical and Digital Communication Strategies
Even in an age of unprecedented digital connectivity, direct mail continues to be effective. Studies find that audiences’ recall of direct mail is 70% better than their recall of digital ads

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2019 Next Generation Campaign Award Winners
The 2019 Next Generation Campaign Awards, a contest to honor mail innovation, is proud to announce winners and notable participants of this year’s Next Generation Campaign Awards
Three Certification Courses Offered to the Mailing Industry
The United States Postal Service offers three certification courses to the mailing industry: Mail Design Professional, Executive Mail Center Manager, and Certified Direct Mail Professional. Each
SmartSoftDQ Expands Data Quality Services With 48-Month NCOALink® Service
Westlake Village, February 26, 2019: SmartSoftDQ, the trusted address validation experts, today announced the launch of a new option for users of SmartAddresser, the all-in-one address cor

Magazine

Our March/April Issue

This issue covers why a data hygiene program is paramount to the success of your operation, whether or not you may want to reexamine your partnership with a presort provider, how to merge your physical and digital communications strategies, and more.
 
Finding gold in your data: Don't overlook the importance of a data hygiene program.
Due to the 2019 USPS rate changes, it may be time to reexamine your partnership with your presort provider.
Full-Service discounts increase for Marketing Mail in 2019. Are you prepared?
Solutions Focus: Is it time to buy new print/mail equipment?

Processing & Automation 

1. Logistics Tools for the Twenty-First Century Mail Center
2. Online Postage Comes of Age for Businesses
3. Are You Sure You Need to Replace Your Mailing Equipment?

Inserting & Sorting 

1. Reset Your View of Inserters to Total Cost of Ownership
2. Top 10 Items to Consider When Buying an Inserting System
3. If Mail Machines Could Talk…

Addressing 

1. Undeliverable As Addressed Mail: Where Does It Come From, and How Do You Fix It?
2. Don't Let Your Message Get Lost in the Mail: How to Avoid Mistakes in Addressing
3. Undeliverable Mail Today: The Cost Is Up (Part One)

Document Design & Composition 

1. I'm Not Dead Yet: Transactional Mail Is Still Alive and Kicking
2. How to Best Evaluate Different Production Techniques for Direct Mail
3. Avoiding the Top 10 Mistakes in Mail Piece Design

Receiving & Tracking 

1. Automating Returned Mail with RPA
2. Inbound Unbound
3. Inbound Parcel Management Today: New Technologies Rise to Meet the Challenges

Customer Communications 

1. How Much Do Paperless Documents Really Help CX?
2. It’s Time to Talk About Millennials and Direct Mail
3. Informed Delivery — Snail Mail Meets Immediacy and Online Accessibility

USPS Regulations & Updates 

1. The USPS Will Destroy Your Mail
2. Archiving Postal Data
3. Postal Terms Glossary

Disaster Recovery & Security 

1. Disaster Recovery Planning - Do It Now
2. You Better Watch Out: Mail Center Security
3. Education and Awareness: The Best Safety Precautions

Document Production & Printing 

1. Improving Color Quality through Color Management
2. 11 Common Mail Mistakes That Could Be Impacting Your Bottom Line
3. Mistakes That Should Never Have Happened

Marketing & Data Analytics 

1. Don’t Call It a Comeback: Direct Mail’s Influential Place in Marketing
2. Mail: Making the Most of Multi-Channel
3. Data Mining for Fun and Profit

International Delivery 

1. International Addresses… Demystified
2. It's a Global Market: Address It
3. Addresses and Discrete Grid Systems

Output Management 

1. Accountability throughout the Mailing Process
2. 11 Common Mail Mistakes That Could Be Impacting Your Bottom Line
3. Understanding Optimal Mail Piece Design and How It Affects Your Postage Budget

Quality Control 

1. What's an Ideal Mail Center?
2. 10 Hidden Things That Could Be Affecting Your Productivity
3. Four Ways You Are Wasting Time, Money & Resources in Your Operation

Follow Writers  

Patrick Brand
David Day
Vincent DeAngelis
Mark Fallon
Wes Friesen
Joy Gendusa
Adam Lewenberg
Chris Lien
Kim Mauch
Mark Rheaume
Mike Porter
Kurt Ruppel
Gary A. Seitz
Kathleen J. Siviter

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