The recently unveiled 2024 growth incentives from the United States Postal Service (USPS) present an opportunity for marketers to reevaluate and optimize their 2024 mailing plans. With the pot

The environment for direct mail today is a challenging one. Marketers are looking to optimize their spend in the direct mail channel, and improving ROI performance is top of mind. To do that

Over the past several years, the United States Postal Service (USPS) has introduced a number of technologies to streamline mail entry. These tools provide obvious advantages for the USPS in term