Precision in mail delivery is becoming more important to retailers, event promoters, and others who depend on direct mail to inform and motivate their audiences. As more organizations leverage... View More
For many in our industry, October through the end of January is our make-or-break peak season. Marketing mailers are jammed October through early December, while First-Class transactional mail... View More
No matter what operations we are involved with, pursuing high quality is essential. What is quality? A simple definition is, “Quality is providing products or services that customers need, and that
Ever since the issuance of Postmaster General Louis DeJoy’s 10-year plan, the commercial mailing community has been hoping to learn of his blueprint for making the Postal Service’s infrast
There may still be some cases when sending a single version of a mailer to everyone on the mailing list makes sense. But for most marketing campaigns, this blasting approach is an antiquated p... View More
The delivery of critical communications within the government has undergone many pivotal changes recently. Many of these changes are causing federal, state, and local government mailing center... View More
On August 29, 2021, and again on July 10, 2022, the USPS had the largest rate increases in over 10 years, and the combined 12-month increase is daunting at 10-30%! It also impacts the largest... View More
Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More
Businesses large and small have been impacted by the COVID-19 pandemic and, in some cases, their entire business models have changed. Employees who now work remotely have proven they are still... View More
If the last two years have taught us anything, it’s that the threat landscape is constantly evolving. With offices reopening as the shadow of the coronavirus pandemic recedes, many business... View More
For the most part, print/mail service providers are at the mercy of their clients regarding the accuracy of the data they receive. Companies that print and mail transactional documents can't... View More
Marketing has split in recent years between two different but related disciplines: traditional marketing, and digital marketing. How are they different, and which is the right choice for your busines
Back in the 1980s, particularly during the Reagan administration, an often-heard phrase was “trickle-down economics.” This is another term for supply-side economic policies, which generall
Undeliverable As Addressed (UAA) mail continues to be measured in the billions of pieces each year, despite the advancement and broad availability of address quality solutions. According to th... View More
In the face of unprecedented and rapidly accelerating change, business owners are facing an immediate need to develop the next generation of leaders. Succession planning is no longer an isolat... View More
The mailing industry has traditionally relied on large batch jobs. Mailers receive a name and address list or print image file from an internal or external client. They create letters, transac... View More
A recent survey found that 44% of workers are looking for a new job. There are now two job openings for every person seeking a job, and Baby Boomers are retiring at the rate of 10,000 per day... View More
The modern mail center may seem like an oxymoron, merging a traditionally paper and parcel field with innovative technology. As the hybrid workforce continues to grow, with no sign of stopping in the... View More
Many print and mail operations are doing business today with old equipment, legacy software, and outdated processes. It's too expensive to update everything. My experience with print/mail ser... View More
Concerns about the environment are on the rise and consumers expect brands to be responsive to climate change, according to this article in the Wall Street Journal. For some, the direct mail m... View More
