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May 4 2023
Many companies continue to encourage (and sometimes force) their customers to switch from paper to electronic communications, using claims that electronic communication is “greener,” “sa
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May 2 2023
For as long as I can remember, print and mail operations have worked on ways to lower the cost of mail production and distribution. You’d think by now that managers couldn’t find any more... View More
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May 1 2023
Washington, D.C.—Transportation companies dominate the 2022 list of top U.S. Postal Service suppliers, accounting for more than half of the agency’s outside spending. FedEx once again... View More
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April 28 2023
The idea of personalization is not new. When I think of the tradition of personalizing goods, I think back to monogrammed towels, robes, and suitcases, or an anniversary gift that celebrates a... View More
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April 26 2023
Let's face it — marketing without data would require companies to rely solely on instincts and anecdotal evidence to promote their brands. This approach would likely lead to a disconnect wi... View More
MockUp IJS_Mailing
April 25 2023
Today’s print industry is in the middle of an extraordinary period, primarily as a result of shifting market dynamics. These shifts are exciting and can certainly benefit printers, but only... View More
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April 24 2023
"A rose by any other name would smell as sweet.” William Shakespeare's words from his iconic play Romeo and Juliet could sum up the proposed name change for the USPS’s Ground Services, i
GettyImages-1368324438
April 20 2023
Let's start with the basics. USPS CASS (Coding Accuracy Support System) certified software has the primary purpose of standardizing the addresses to USPS standards and determining the current... View More
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April 18 2023
As a print/mail service provider or in-house print/mail facility, your company probably does a great job. You make sure the mail you prepare meets postal regulations, goes out on time, and qua... View More
GettyImages-157293621
April 14 2023
Ralph Waldo Emerson once wrote, “Sow a thought and you reap an act; sow an act and you reap a habit; sow a habit and you reap a character; sow a character and you reap a destiny.” Right... View More
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April 12 2023
Royal Mail, the UK’s designated postal operator, announced a cyber incident January 11, halting all outbound international mail. It took a few days before the extent and cause of the attack... View More
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April 10 2023
WASHINGTON, DC — Today, the United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of mailing services price changes to take effect July 9, 2023. The new rates include
GettyImages-1359225856
April 5 2023
Every year, you have to balance what you want to make improvements to with what your budget will allow you to do. And when it comes to equipment, if it’s been more than a few years since you have... View More
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April 3 2023
What if you could increase revenue without adding more customers? As a print/mail service provider, it’s possible to sell billable services to your existing clients as a natural extension to... View More
GettyImages-1400257016
March 31 2023
I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More
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March 29 2023
Experience and evidence show that the most effective leaders have learned how to lead from their hearts. Heart leaders are great at making people feel special, giving them a sense of purpose and makin
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March 27 2023
If you ask business leaders who are responsible for customer communications about their primary focus, they will almost always mention providing an exceptional customer experience (CX). As a result, t
GettyImages-690284818
March 23 2023
Mailers rely heavily on the US Postal Service’s NCOALink dataset – nearly 160 million permanent change-of-address records including individuals, families, and businesses that have updated their... View More
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March 21 2023
The Mailer Scorecard is important for both mail owners and mail service providers (MSPs). Are you downloading your Mailer Scorecard daily (or at least weekly)? If not, you’re missing an oppo... View More
GettyImages-1272922073-[Converted]
March 17 2023
"A man only learns in two ways, one by reading, and the other by association with smarter people." – Will Rogers What was the last training course you completed? What was the last... View More

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