Many print and mail operations are doing business today with old equipment, legacy software, and outdated processes. It's too expensive to update everything. My experience with print/mail ser... View More
Concerns about the environment are on the rise and consumers expect brands to be responsive to climate change, according to this article in the Wall Street Journal. For some, the direct mail m... View More
In a developing story, Capitol Forum is reporting that U.S. Postmaster General Louis DeJoy is sunsetting the postage reselling program. This program has allowed Pitney Bowes, Stamps.com, and other... View More
WASHINGTON — The Postal Service today filed with the Postal Regulatory Commission (PRC) certain classification changes designed to enhance and expand the First-Class Package Service (FCPS) p... View More
Today, consumers use a wide variety of devices, browsers, and channels during their buying journey. Although the advent of online shopping has opened big opportunities for brands, at the same... View More
It’s said that age is nothing but a number, but if that number correlates to your bottom line, it’s a very important number. Marketing that takes a consumer’s age into account can... View More
When conducting a high-volume direct mail campaign, it’s important to ask yourself: Do I have everything I need to make my next mail campaign more successful than the last one? Or am I missing... View More
WASHINGTON — The United States Postal Service reported new delivery performance metrics for the fiscal third quarter through June 17 showing ongoing strong service performance across First-Class... View More
Whether you’re already in USPS Full Seamless or are currently in the Automated Verification phase of Seamless Acceptance, it’s important to know: • What are undocumented errors? �
Cycle O has periodically popped up in postal headlines over the last year or two. Announcements of the next update and then word of postponements have come and gone. But while all indications... View More
Though the technology has been available for a long time, some companies handling critical business documents like bills, statements, notices, or insurance claims are inserting documents into... View More
Successful organizations add value to all of their major stakeholders including employees, customers, and investors. The best-led and most successful organizations and teams understand and pri... View More
Last September, without fanfare, the Postal Service began testing what was styled as a check-cashing service under which customers could purchase gift cards and pay for them with a business or... View More
B2B companies have long relied on email and in-person events for lead generation. The pandemic changed all that. The glut of emails businesspeople now receive every day makes it difficult for... View More
Everything you hear on the news seems to touch on how mail is going away and becoming less relevant as a means of communication. So it stands to reason that there may be some confusion about what is a
Maximizing every 15-minute block of time is critical to the success of a business owner. If business owners and leaders managed their time and energy as closely as they did the balance sheet... View More
The Move Update standard is a requirement of Full-Service mail to obtain postage discounts and can lead to assessments. Pre-mailing NCOALink and post-mailing ACS are methods of satisfying the... View More
The past two years have tested the resilience of businesses in unprecedented ways, proving that change really is the only constant in life. COVID-19 transformed the “work-from-home” option... View More
Highly respected management guru Peter Drucker counseled, “What gets measured gets managed and improved.” This speaks to the importance of carefully measuring only what really matters. We
Apologies to Paul Simon for borrowing his song title, but it seems to fit our favorite federal agency. Just as Simon had moved from nostalgia into colder emotions, the Postal Service has evolv... View More
