LAS VEGAS -- January 24, 2018 -- Printing companies, agencies, marketing service providers, educational institutions and small to medium corporations have a new tool to drive integrated customer engagement with EFI™ MarketDirect from Electronics For Imaging, Inc. (Nasdaq:EFII). The new software is making its debut this week during EFI Connect, the company’s annual users’ conference being held at Wynn Las Vegas.
MarketDirect’s robust Customer Engagement Platform gives users the ability to develop, distribute and track customer communications for loyalty programs, offers, newsletters, surveys and communications rapidly and with ease. The software includes the next-generation of cross-media/multi-channel technologies available from EFI, building on the company’s successful DirectSmile platform to deliver comprehensive cross-media marketing applications for lead generation, new customer acquisition, prospecting and more.
MarketDirect’s customer engagement platform offers innovative features that ensure optimum productivity, including EFI SmartCampaign, a new HTML5-based cross-media design tool. Plus, with a new storyboards automated campaign-creation feature, customers can build and visualize a campaign in a matter of minutes using simple drag-and-drop tools.
“This next-generation Customer Engagement Platform in MarketDirect significantly expands what our customers can offer in marketing and communication services,” said Charlotte Tueckmantel, vice president and general manager, Value Added Products, EFI Productivity Software. “From storyboarding and campaign design to visual automation, this is an elegantly simple tool for businesses looking to drive greater customer loyalty and deliver higher-value services to their client base.”
For more information about MarketDirect, visit www.efi.com.
EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)