Digital color is clearly on the ascent in the high-speed, high-volume transaction mail industry. Dozens of organizations in the U.S and abroad have already adopted digital color technology and are reaping impressive benefits. These include customer messages with vastly improved visual appeal and far more customization, which in turn yields more effective messaging, superior customer relations and an improved bottom line.
Yet the migration from a proven effective and near trouble free print technology like monochrome laser printing can be challenging. Particularly for those managers who are responsible for assuring the continued smooth, low-cost and efficient operation of the high-speed, high integrity print/mail finishing process.
Pitney Bowes Document Messaging Technologies has worked hand in hand with many early adopters of digital color and helped implement the technologies in a variety of demanding ADF environments. In the process, Pitney Bowes has identified many of the potential impediments to a smooth migration as well as developed strategies and recommendations to overcome the most common obstacles.
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