Justifying the Investment in Full Service By Kevin Conti & David Robinson
In our last article, we wrote about the IMBC adoption rate and that there were several hundred mailers in production mode and several hundred in test mode to confirm their readiness for production. The main point was that mailers are moving at a faster pace to take advantage of the IMBC offerings. An interesting note to add is that the 2010 US Census contained the IMBC and was the largest full-service mailing at 500 million pieces, which gave unprecedented visibility into the mail stream. Another very exciting application announced at NPF with Hallmark using the IMBC on gift cards that, once scanned, initiates the billing to Hallmark for the postage due on the card. Very innovative!
